Zee TV was launched in March 1995 in the UK to address the demand for South Asian entertainment. Today with access to more than 960 million viewers in over 169 countries, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora.
The popularity of ZEE arises from its understanding of Indian culture and beliefs which are depicted in its high grade programming. The channel has revolutionised South Asian entertainment over the years.
Zee TV's programming delivers a variety of choices for all segments of the audience, including primetime drama series such as Pavitra Rishta, Fear Files, Do Dil Bandhey Ek Dori Se, Ek Mutthi Aasmaan, Qubool Hai, Buddha- The King Of Kings, movies, theatrical films, news, food and fitness specials such as Rasm-e-Rasoi and Yoga For You and local community show Out and About.
Zee has always believed in bringing innovative programming to its viewers. Since its inception the channel has introduced blockbuster programming such as Dance India Dance, Sa Re Ga Ma Pa and many more. All these programmes have created a universal appeal for the channel that cuts across generations making it UK's most popular South Asian entertainment channel.
Today the channel has a multi-genre offering and is living up to its image of being a socially conscious channel. With path breaking shows such as, Pavitra Rishta and Sa Re Ga Ma Pa, the channel has established icons of the female protagonists amongst the South Asian audience